WELCOME TO THE MARKETING MINDSET
If you’re here, it means you believe—like I do—that marketing isn’t just about selling. It’s about serving. About showing up with empathy, earning trust, and creating meaningful connections that last. It’s about leading with intention, not just ideas.
Rooted in decades of hospitality experience, my upcoming books explore how empathy, trust, and purpose can transform how we lead, serve, and communicate.
Developing Your Marketing Mindset — Sept 15, 2025
Marketing Mindset in Motion — Feb 2, 2026
These are for anyone who wants to think more strategically, act more ethically, and inspire through connection. Whether you’re a student, a professional, or a changemaker—welcome. I’m so glad you’re here. Let’s build something meaningful, together.
– Leora
“Developing Your Marketing Mindset: Real-World Lessons from Hospitality is not a textbook.
It’s a manifesto. A reminder that marketing isn’t pushing a product but inviting engagement. It’s about resonance, not reach. It’s a book that invites you to shift from transactions to transformation.
For although its origins are based on hospitality, its teachings are universal.” – Bashar Wali Founder & CEO, This Assembly
Developing Your Marketing Mindset: Real-World Lessons from Hospitality reframes marketing as human connection—not just promotion.
Award-winning strategist and Boston University professor Leora Halpern Lanz shares decades of insights from the hospitality industry and classroom, offering practical lessons for leaders, professionals, and students across any field.
With real-world examples and case studies, the book explores how hospitality principles—like anticipating needs, personalizing experiences, and building community—can elevate brands and deepen trust.
PurchaseUpcoming Events
Online Book Fairs 2025
Join us for an unforgettable literary experience at the annual “Turn the Page” event! Connect with talented writers, explore a world of books, and enjoy exclusive interviews with authors and publishers. With a variety of diverse genres, panel discussions, and exciting entertainment, this event promises to inspire and delight book lovers everywhere.
- 1 - Nov - 2025 (01 Nov 2025 10.00 am - 3.00 pm CST)
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