Author. Speaker. Educator.
Leora Halpern Lanz helps professionals, leaders, students, and changemakers think more strategically, act more ethically, and inspire through connection.
Rooted in decades of hospitality experience, her books explore how empathy, trust, and purpose transform how we lead, serve, and communicate.
Marketing is not just about selling. It is about serving.
If you’re here, it means you believe — like Leora does — that marketing is about showing up with empathy, earning trust, and creating meaningful connections that last.
It is about leading with intention, not just ideas. It is about building relationships, making people feel seen, and creating value with purpose.
The Marketing Mindset Companion Series is for anyone who wants to think more strategically, act more ethically, and inspire through connection — whether you’re a student, a professional, or a changemaker.
“Developing Your Marketing Mindset: Real-World Lessons from Hospitality is not a textbook. It’s a manifesto. A reminder that marketing isn’t pushing a product but inviting engagement. It’s about resonance, not reach. It’s a book that invites you to shift from transactions to transformation. For although its origins are based on hospitality, its teachings are universal.”— Bashar Wali, Founder & CEO, This Assembly
The Marketing Mindset Companion Series
Two thoughtful, practical books inspired by hospitality — created for leaders, professionals, students, and lifelong learners who want to build connection with purpose.
Developing Your Marketing Mindset
Real-World Lessons from Hospitality
This book reframes marketing as human connection. Award-winning strategist and Boston University Associate Professor Leora Halpern Lanz shares decades of insights from the hospitality industry and classroom.
With real-world examples and case studies, the book explores how hospitality principles — anticipating needs, personalizing experiences, and building community — can elevate brands and deepen trust.
Purchase the BookMarketing Mindset in Motion
Inspired by Hospitality
This book is a hands-on guide for transforming the way you think about, plan, and deliver marketing and communication that truly connects.
Whether you’re a leader, entrepreneur, or lifelong learner, it gives practical tools to move ideas into action with purpose and precision — using the spirit of hospitality as a strategic edge.
Purchase the BookHospitality is a powerful marketing mindset.
Leora’s work connects marketing, hospitality, empathy, and leadership — helping people shift from transactions to transformation.
Serve First
Marketing is not pushing a product. It is inviting engagement and making people feel seen, understood, and valued.
Lead with Trust
Strong brands are built through empathy, consistency, credibility, and meaningful connection.
Think Strategically
A marketing mindset helps professionals communicate clearly, act intentionally, and create value in any role.
Move Ideas Forward
The companion series turns understanding into action through practical tools, examples, and hospitality-inspired frameworks.
Leora’s Marketing Mindset Workshop
Based on the book Developing Your Marketing Mindset: Real-World Lessons from Hospitality.
This in-person, hands-on workshop brings Leora’s ideas into the real world — where marketing meets meaning and hospitality becomes strategy.
Participants explore how to turn everyday interactions into unforgettable experiences, lead with clarity and care, and create emotional connection that drives loyalty and trust.
Practical, thoughtful, and deeply human.
“Wow! Had Leora‘s book been around thirty years ago, my life would have been so much easier. This is a true marketer’s guide to everything you need to consider and know. Reading this book is like going to school and working in the industry for years and years. Regardless of the experience level, Leora takes owners, operators, and marketing executives on an in-depth journey into the world of hospitality marketing.”
“While the book is brimming with practical and technical applications, Leora‘s storytelling style makes the reader’s journey very user-friendly and fun, too! Trust me, grab this book before you make any of your next moves.”
— Andrew Freeman, CEO/President of af&co, Co-Founder of Carbonate Group
Let’s build something meaningful, together.
Explore Leora’s books, invite her to speak, or connect about bringing a marketing mindset to your organization, classroom, or community.