Speaker
Leora Halpern Lanz
Because everyone should have a marketing mindset, and every business should have hospitality.
Marketing strategy, hospitality thinking, and practical ideas audiences can use immediately.
Leora is a speaker, marketer, educator, and author with decades of experience in hospitality leadership, marketing strategy, and higher education. Known for her ability to structure ideas, think strategically, and deliver actionable takeaways, Leora engages teams with practical insights and concepts.
Author of Developing Your Marketing Mindset: Real-World Lessons from Hospitality and Marketing Mindset in Motion: Inspired by Hospitality, Leora brings published scholarship and real-world energy to every setting.
Leora’s philosophy of Conscious Marketing, Responsible Hospitality, and Marketing with Meaning guides businesses to build authentic connections around wellness, sustainability, and community, enabling more meaningful audience engagement. “Doing good” is good for business.
Marketing is about connection. So is hospitality. Therefore, hospitality is marketing.
Whether you’re an entrepreneur, intrapreneur, company leader, or individual contributor, a marketing mindset is essential—we’re all marketing something: a product, a business, an idea, or ourselves. It transforms how we communicate, innovate, and create value.
Think like a marketer. Act like an owner.The Marketing Mindset
- Everyone should have a marketing mindset, whether or not it’s in their title.
- Every business should embrace hospitality as a philosophy and differentiator. It means Experience Innovation.
- If hospitality is about making people feel good, the industry has a responsibility to do good.
- Marketers must surface authentic values of wellness, sustainability, and community — or push organizations to do more.
- Wellness reflects the health of an individual’s mind, body, spirit, and soul; sustainability reflects the wellness of a people, place, and the planet.
- Just be kind.
Strategic, warm, and grounded in real business experience.
Leora bridges published scholarship, classroom energy, and real-world hospitality marketing. Her sessions help audiences move from “interesting idea” to “I can use this tomorrow.”
- For corporate teams and business leaders
- For hospitality, tourism, and service-industry professionals
- For higher education, associations, and conferences
- For entrepreneurs, startups, and emerging professionals
Signature topics for keynotes, workshops, panels, trainings, and retreats.
Trusted by hospitality, education, and leadership audiences.
“Leora is the kind of speaker and thought partner who elevates the entire experience around her. She connected, she delivered value, and she left a lasting impression.”
Kirsten E. Mosco, CHDM VP, Media & Communications, Newport Hospitality Group
“Leora brought energy, poise, warmth, and credibility to the stage. Nearly 100% of survey respondents rated her session a 4 or 5 out of 5.”
Rachel Vandenberg Founder, Accelerate Women Leaders in Travel
Recent stages, classrooms, and conversations.
- Boston University School of HospitalityIntro, Digital Marketing, Experiential Marketing
- International Women’s DayA Focus on Tourism
- Cornell UniversityGuest lecture: Marketing Mindset
- Accelerate Women Leaders in Travel RetreatStowe, VT
- Newport Hospitality Group Annual MeetingMyrtle Beach, SC
- Boston University Alumni PanelWhy Everyone Should Have a Marketing Mindset
Experience that spans industry and education.
- Podcaster, Marketing Mindset
- Author, Developing Your Marketing Mindset and Marketing Mindset in Motion
- Associate Professor of the Practice, Boston University
- Global Director of Marketing, HVS
- Regional Director of PR & Advertising, Sheraton Hotels of New York
- Proprietor, LHL Communications — B2B Hospitality Marketing Communications
Media, podcast appearances, and featured writing.
Podcast Appearances
- No Vacancy News
Watch the episode - Top Floor
Listen to the episode
Featured Articles
- Five Marketing Mindset Lessons
Read the article - Additional projects and media
View LinkedIn projects
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