Welcome to the Marketing Mindset Companion Series
If you’re here, it means you believe—like I do—that marketing isn’t just about selling. It’s about serving. About showing up with empathy, earning trust, and creating meaningful connections that last. It’s about leading with intention, not just ideas.
Rooted in decades of hospitality experience, my books explore how empathy, trust, and purpose can transform how we lead, serve, and communicate.
- Developing Your Marketing Mindset: Real-World Lessons from Hospitality
- Marketing Mindset in Motion : Inspired by Hospitality
These are for anyone who wants to think more strategically, act more ethically, and inspire through connection. Whether you’re a student, a professional, or a changemaker—welcome. I’m so glad you’re here. Let’s build something meaningful, together.
“Developing Your Marketing Mindset: Real-World Lessons from Hospitality is not a textbook.
It’s a manifesto.
A reminder that marketing isn’t pushing a product but inviting engagement. It’s about resonance, not reach.
It’s a book that invites you to shift from transactions to transformation.
For although its origins are based on hospitality, its teachings are universal.“
– Bashar Wali
Founder & CEO, This Assembly
Developing Your Marketing Mindset: Real-World Lessons from Hospitality
This book reframes marketing as human connection.
Award-winning strategist and Boston University Associate Professor Leora Halpern Lanz shares decades of insights from the hospitality industry and classroom, offering practical lessons for leaders, professionals, and students across any field.
With real-world examples and case studies, the book explores how hospitality principles—like anticipating needs, personalizing experiences, and building community—can elevate brands and deepen trust.
Marketing Mindset in Motion: Inspired by Hospitality
This book is your hands-on guide for transforming the way you think about, plan, and deliver marketing and communication that truly connects. Whether you’re a leader, entrepreneur, or lifelong learner, this book gives you practical tools to move your ideas into action with purpose and precision.
At its core, this book shows us how to turn understanding into motion, using the spirit of hospitality as your secret edge. And no, this isn’t just for hotels and restaurants; the principles of hospitality and tourism include anticipating needs, personalizing experiences, and making people feel seen and valued. Hospitality is an effective business differentiator.
Leora’s Marketing Mindset: Training Workshop
Based on the book
Developing Your Marketing Mindset: Real-World Lessons from Hospitality
This in-person, hands-on workshop brings Leora’s ideas into the real world—where marketing meets meaning and hospitality becomes strategy. You’ll explore how to turn everyday interactions into unforgettable experiences, lead with clarity and care, and create emotional connection that drives loyalty and trust. At its heart, marketing is about making people feel seen, understood, and valued.
If a brand is a relationship then marketing is a connection.
Contact Leora at leoralanz@live.com